
Calenda Real Estate Group
Project Details
Calenda Real Estate Group is an independent, female owned brokerage founded in 2020 with a mission to redefine the real estate experience. With over 30 years of combined experience, Jennifer Calenda and her team have consistently been top producers in the Punta Gorda market.
In 2022, they approached us for comprehensive, full-service marketing management. Our team launched our efforts with a brand re-design and strategy refresh, crafting a cohesive and recognizable identity. Our services have since included photography and videography that elevates their visual presence; the design of stationary like rack cards, business cards, and newsletters; development of buyer and seller presentation booklets; management of yard signs, from 'For Sale' to 'Open House' signage; and more.
Our digital efforts extend to blog and social media management, where we regularly publish engaging content to build their brand and reach. Additionally, we execute direct mail campaigns, including first-class mail and Every Door Direct Mail (EDDM), as well as a mix of print and digital ads.
By managing every facet of Calenda Real Estate Group's marketing, we've helped them build a strong, consistent brand presence that has enhanced their visibility, generated leads, and supported their sales growth.
Scope
Brand Design and Strategy
Brand Photography and Videography
Stationary:
Rack Cards - Business Cards - Newsletters - Booklets
Social Media:
Account Setup & Management
Blog Management
Yard Signs:
For Sale Signs and Open House Signs
Direct Mail:
First Class and EDDM
Print and Digital Ads





"Isabel helped our firm to raise the bar. She helped us to articulate our mission and values, and in turn created an impressive brand campaign with unparalleled marketing materials. She possesses an incredible skill set including outstanding listening skills and creative prowess. Coupled with her tenacious work ethic and desire for excellence, she is an invaluable asset that we value & cherish. The sky’s the limit with Isabel by your side."
Jennifer Calenda, Broker-Owner of Calenda Real Estate Group





